Business Driven Technology
The flagship text. Five core units cover the essentials, and business and technology plug-ins let you add depth exactly where your course needs it.
View at McGraw Hill →MIS textbooks by Paige Baltzan
01Business02then technology.
Every chapter starts with what the business is trying to achieve, then shows the technology that makes it possible. That order is the whole idea behind the Business Driven texts.
Three books, one approach
Choose the depth and format that fits your course. All three are published by McGraw Hill and available with Connect.
Business Driven Information Systems
A complete introduction to information systems for students of every business major, built around case studies, projects and hands-on exercises.
View at McGraw Hill →M: Information Systems
MIS fundamentals in a visual, magazine-style format, packed with real-world examples that keep students reading.
View at McGraw Hill →For instructors
Everything you need to adopt, plan and teach a Business Driven course. Publisher materials live in McGraw Hill Connect; classroom activities built for these books live here.
McGraw Hill
Connect course materials
Assignments, adaptive reading and the instructor library for each text are in Connect.
Go to Connect →McGraw Hill
Request a review copy
Considering one of the books for your course? Request a copy or connect with your McGraw Hill representative.
Contact McGraw Hill →On this site
Classroom simulations
Interactive activities that put a chapter’s ideas to work with real-looking data. Free to share with your students.
See the simulations →On this site
Sample syllabi and course plans
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Simulations
Short, self-grading exercises students open in any browser. No logins, and progress saves on the student’s own device.
45–60 minutes · Scored out of 40
Brews & Beans: From Data to Decisions
Students become the analyst for a small coffee shop. They audit a messy week of register data, clean and summarize it, then use a dashboard to make staffing, menu and marketing decisions for the owner, Dylan.
Give the class a shared scenario code so everyone works the same numbers, or let each student generate a unique dataset.
DataClassify facts and flag bad rows in the raw export
InformationClean the data and summarize it with a pivot-style builder
Business intelligenceRead the dashboard and make five decisions backed by the numbers
About Paige Baltzan
Paige Baltzan is an Assistant Teaching Professor in the Department of Business Information and Analytics at the Daniels College of Business, University of Denver, where she has taught since 1999. Before academia, she worked for a large telecommunications company and an international consulting firm, on client engagements across the United States, South America and Europe.
That time in industry shaped the Business Driven approach: technology matters because of what it lets a business do.
- EducationBSBA in Accounting/MIS, Bowling Green State University · MBA in MIS, University of Denver
- BooksBusiness Driven Technology · Business Driven Information Systems · M: Information Systems · Essentials of Business Driven Information Systems · I-Series